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GEROO, representing the 'Gerua' (pink) color of Jaipur. As the name suggests the color Geroo is very vernacular in nature, we capture the rich and enchanting colors of Rajasthan and blend it with contemporary style; our designs are classic and timeless, a blend of heritage fabric with contemporary designs and clean lines to come up with fashion. Each product is handcrafted with a fine finish. Hand embroidery, hand weaving, Handprint, and hand-paint are the forte of this design studio.

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Balancing the authenticity of traditional handicrafts of Rajasthan and the complexity of ethical fashion,

Geroo brings a timeless sustainable collection made with love and Human-touch for today and tomorrow to elevate your everyday!

We Are

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Geroo Jaipur received an award from Myntra as "Most Sustainable Brand" in 2020.

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Myntra Big Fashion Festival: How these women-led ethnic wear brands on Myntra are gearing up for the festive season

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An ode to Self Made Women : Celebrating Women's Entrepreneurship Day