A legacy woven by hand,
A story written in Jaipur.

Where royal heritage meets contemporary elegance.

• Every thread carries a memory.
• Every motif preserves a tradition.
• Every creation begins with the hands of an artisan.

Where Tradition Found Modern Voice

The city of Jaipur has never rushed. Its colours matured over centuries. Its crafts were perfected through generations. Its artisans never measured time by seasons-but by patience.

Inspired by this timeless rhythm, Geroo Jaipur was born, Not to recreate history. But to carry it forward. We believe heritage should never remain confined to museums or royal palaces. It deserves to be worn. Celebrated. Passed down. Loved.

Every collection reflects the elegance of Rajasthan while embracing the confidence of the modern woman-creating garments that feel as relevant today as they will decades from now.

THE HEART BEHIND GEROO

Neelam Jain

"I was always a designer at heart - with over two decades of bringing ideas to life through design."

Long before Geroo Jaipur existed, Neelam Jain was transforming old sarees into dresses, fascinated by colours, textiles, and handcrafted details.

Her formal education in textile design introduced her to Bandhani, hand block printing. Batik, hand painting and traditional embroidery-but it was Rajasthan itself that became her greatest teacher.

Travelling through villages, meeting artisans, learning forgotten techniques, and witnessing generations preserving extraordinary skills inspired a lifelong mission.

Today, every collection continues to honour those hands, those stories and that journey. It is proof that dreams have no age-and craftsmanship never goes out of style.